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Pay Per Click Campaign Examples
A Driving School In Calgary
Leraner Practise Test
Laser Treatment For Skin And Vein
PPC Gives You Instant Targeted Traffic:
We frequently recommend PPC for new websites. SEO has long-term benefits and is a great investment in your site’s future value, but the big bottom-line results take months or years. PPC gets immediate traffic and can help generate significant sales within weeks.
PPC Helps You Find Problems with Your Offering, Promos, or Website:
As soon as you have traffic; you can see what your site does and doesn’t do well. At what rate is it converting sales or leads? If highly targeted traffic converts poorly, you need conversion optimization or a usability reassessment. Sometimes an uncaught programming error or design oversight obstructs critical site functionality. Noticeable lack of conversions or low conversion rate spurs PPC managers to investigate what’s wrong.
PPC Brands Your Company While Selling Its Offerings:
PPC works best with a conversion goal, even if it’s an email signup. Even depth-of-visit or time-on-site is better metrics than just clicks.
For all keywords besides your brand name, PPC already exposes your brand’s name and message out to new prospects. PPC “brands” your offerings to the most qualified prospects, not just to everyone
Branding isn’t as easy to measure as direct sales, but we can measure it with the usual PPC metrics:
More impressions mean more exposure.
Higher click-through rate can mean both good prospect targeting and that the ad holds interest for your prospects.
Good conversion rate is more about direct selling success, but could also mean you’ve introduced and sold a new prospect on your brand in one fell swoop.