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Link Building FAQ

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1. What is link building?
Link building is the practice of getting links to your website from other sites.
2. Why are links so important in search engine optimization?
Now a day, inbound links are one of the key factors in providing the high key word ranking. Most of the search engines are ranking their search results based on the link popularity from your site.
3. What is link popularity?
Link popularity is the measurement of your site’s popularity on the internet. It is calculated by the number of sites or web pages that have a link to your site. Most of the top search engines gives the top priority to the sites that have a number of incoming theme based links.
4. Does link popularity depends only on the number of back links?
Even though link popularity hugely depends upon the “back links”, it is more concerned with the quality of the links rather than its quantity. If your back links are not themed links, then you will be wasting your time. Link popularity also depends upon the quality of the sites which link back to your site. This quality is measured by the link popularity and page rank of those sites.

5. Do all search engines give weightage to the links?
Yes, all search engines give due weightage to the links while determining the website ranks. Links proclaim the popularity of your site, which is noticed quickly by the search engines.
6. Can I opt to replace links, which may not seem good to me?
During the link building campaign we carefully select quality links for your website. If in any case you are not satisfied with the links, then we will replace the links.

7. What is one-way link building?
One-way links are the links to your site from those websites that do not receive a back link from your site.
8. How will it help to increase the link popularity of my website?
One-way links send an influential message to the search engines that your site is so interesting that people want to share it with others. By one-way link building, you can increase the link popularity of your site. Search engines especially Google pays great attention to link popularity when they rank any sites. Thus one-way link building can fetch your site top rankings in search engine list.


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