Press releases create awareness of your services and products. If you have them submitted to different marketing and distribution sites, you are increasing your visibility. Our press release marketing, distribution and submission service has the power to have your product or services known all around the globe. The more people who know about your business, the better are your marketing opportunities of gaining more customers.
Multiple studies have documented that consumers and journalists are searching for and reading press releases. Optimizing press releases for a specific audience makes them easier to find and therefore, more of an asset for communicating news and attracting traffic to the company web site. As a result, it makes sense for marketing and PR practitioners alike to understand how to make press release content easier to find.
The press releases that are hosted by the wire service offer a nominal amount of direct SEO value because they are new pages without link popularity. However, those releases are syndicated to other search channels like news search engines and can rank well there based on other factors like keyword placement within the release and the link popularity of the site that filters down to the release level.
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