Product concept testing is an essential tool for managers who must bring new imaging and document technology products to market. Vendors need to conduct research throughout their development effort to ensure they are developing solutions for relevant problems, understand customer requirements, and are emphasizing valued features.E Virtual Services recommends companies plan on a series of research activities at key junctures, including:
- Early concept development
- Initial product design
- Prototypes
E Virtual Services regularly conduct research to help clients generate objective insights from a variety of customer segments.
- Understand the existing workflow and business or consumer problems
- Assess the current solutions and competition
- Identify benefits the new concept will provide
- Quantify the value of product features
- Test pricing sensitivity and demand
- Understand the purchase process and decision makers
- Assess interest in alternative product configurations
E Virtual Services is a cost-effective research partner that understands the imaging and document technology markets. We can assist you at any stage of your product development program to enhance the chances for success.
- Recruit and lead customer focus groups about new product concepts
- Survey end-users about product preferences and unmet needs
- Size and forecast the current market for products of the same type
- Estimate the market for the new product
- Test pricing
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